Fairmont Breakers Long Beach will revive one of California’s best-known and beloved luxury hotels. Originally opened in the roaring twenties as a lavish hotel on the waterfront, The Breakers was a sought-after destination for world-famous stars. The historic property will reopen after a significant restoration, creating 185 boutique rooms and suites; a rooftop pool and terrace; an open-air rooftop lounge with 360-degree views of the Pacific; a blissful two-story spa, wellness and fitness center; live jazz club; and 10,000 square feet of indoor and outdoor function space.
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Job Description
At Fairmont, our Sales & Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Director of Marketing, Communication and Public Relations, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings and establish a strong presence.
What you will be doing:
Consistently offer professional, friendly and engaging service.
Work with the Director of Sales & Marketing to create and launch the Fairmont Breakers brand identity.
Work with all departments to leverage the Fairmont Breakers brand as its own unique selling feature with the support of the Fairmont identity.
Collaborate on and assist in the development key strategies for the opening of the Fairmont Breakers.
Manage all activity within the marketing department including Digital Marketing Manager, ensuring all service standards are followed.
Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth.
Assist in the development and execution of the hotels’ yearly Marketing & Communications plan in conjunction with the Director of Sales & Marketing, and support all revenue streams (Rooms, Food & Beverage, Spa).
Develop communication strategies and execute F&B offerings, partnership programs, spa activations for local, national and international coverage across social and traditional media.
Develop a strategic plan of digital projects, campaigns and activities that will enhance the customer experience when interacting with the brand as well as increase revenue.
Oversee all marketing initiatives for the hotel with support from the Digital Marketing Manager.
Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on.
Plan and oversee the hotels advertising and promotion activities, including print, electronic, social media and direct mail.
Communicate with outside advertising agencies on ongoing campaigns.
Act as the primary point of contact for all Public Relations inquiries.
Proactive and reactive outreach for on-brand filming and photoshoots.
Develop a Public Relations plan for the hotel while working with outside agencies to oversee copywriting, design, layout, and the production of promotional materials.
Assist in creation of digital, video and audio content.
Spearhead monthly media and social reporting.
Liaise with Sales & Events teams to oversee red-carpet events as hotel representative.
Act as a spokesperson for the hotel and as a member of the crisis management team.
Write and disseminate press kits, releases, website copy, offerings descriptions, etc.
Oversee advertising copy and brand voice.
Update Public Relation newsroom and keep corporate Public Relations and agencies informed of all news.
Develop and maintain all media lists and contact information.
Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
Follow the annual budget and administer that budget in a fiscally responsible manner.
Balance operational, administrative and Colleague needs.
Follow departmental policies and procedures.
Other duties as assigned
Qualifications
Previous leadership experience within marketing, communication and public relations required.
Computer literate in Microsoft Window applications, Sprinkler, Tint and other relevant computer applications required
Proficient in all social media applications including Facebook, Instagram, Twitter, LinkedIn
University/College degree in a related discipline required or equivalent work experience
Highly responsible & reliable
Ability to focus attention on guest needs, remaining calm and courteous at all times
Excellent communication skills, both written and verbal required
Ability to follow instructions, provide support to the Director of Sales & Marketing
Strong interpersonal and problem-solving abilities
Additional Information
What is in it for you:
Salary Range: USD $100,000 - $125,000
Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH
Accor is proud to be an Equal Opportunity Employer EOE/M/F/V/D.
We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into the fabric of everything we do as an organization.
Long Beach, California
Full Time