Marketing Coordinator - Waterside District

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Marketing Coordinator - Waterside District

Waterside District

icon Norfolk, VA, US, 23510

iconPart Time

icon7 November 2024

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Marketing Coordinator Responsibilities include, but are not limited to:

  • Create and implement social media content/campaigns across social platforms.
  • Oversee the creation of social content calendars on a weekly and monthly basis.
  • Monitor analytics to identify viable ideas and areas to optimize social media.
  • Provide support to the marketing team at events including social media coverage & event operations.
  • Provide customer service support through social media.
  • Research new digital trends for implementation.
  • Assist in keeping up-to-date digital influencer and media lists.
  • Help maintain photo and video library.
  • Assist in layered, compelling events inside district or venue including but not limited to concerts, family fun days, festivals, and more. Responsibilities include but are not limited to:
    • Assist in coordinating event logistics pre-and-post event
    • Registration and attendee tracking
    • Promotional materials
    • Social media coverage
    • Vendor registration
    • Pre and post event evaluations
  • Assist in coordinating materials with event sponsors and partners to ensure partnership requirements are met.
  • Distribute marketing collateral and help promote events throughout the district.
  • Work with regional and local marketing manager to create and implement social media content/campaigns across social platforms

Marketing Coordinator Qualifications:        

  • High School diploma or equivalent preferred, plus at least one year experience in a customer service or hospitality related field. Must speak fluent English, other languages preferred.
  • Available to work flexible hours including holidays, weekends, and evenings. Weekends will be required as part of the routine schedule.
  • Proficient knowledge of Microsoft Office, Adobe Photoshop, and Illustrator
  • Experience with social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, etc.
  • Must have good communication skills and work well in a team setting or independently.
  • Ability to work well under deadlines and perform multiple tasks effectively and concurrently with a strong attention to detail.
  • Must be self-motivated, passionate, inventive, and energetic.
  • Must be organized, independent and be able to multitask.
  • Experience in hospitality and / or entertainment.

The Marketing Coordinator position requires the ability to perform the following:

  • Frequently standing up and moving about an assigned location safely and efficiently.
  • Carrying or lifting items weighing up to 30 pounds when moving/setting up items for sales promotions.
  • Handling objects (pens, pencils, paper, etc.), products and equipment.
  • Bending, stooping, kneeling.