Digital Marketing Writer, Business & Technology Services, Client's, US

This newly-created, mid-level management, full-time position (based in the US) will report directly to the B&TS M&C Global Digital Marketing Lead 

Key responsibilities: 

•oversee the efforts of 1-2 India-based resources and 1-2 external marketing agencies

•develop rich and engaging social content for B&TS  on Twitter & LinkedIn 

•build lists of key influencers on Twitter and key communities on LinkedIn to increase engagement 

•track share of voice on social and traditional media via dashboards and report regularly 

•follow, track and report competition on social and traditional media via dashboards and report regularly 

•identify and manage internal our client'scand external (all other) social media content curation

•create and implement employee engagement calendar/activities to boost traffic and drive engagement

•write B2B m-audience web copy for the B&TS microsite and our client's site

•coordinate the publication of B&TS unit content on TCS corporate website

•create templates and engagement plans for social promotions on our client corporate, geo & partner channels

Key attributes:

•excellent oral and written communication skills

•high-energy, creative and collaborative teamplayer

•comfortable multi-tasking

•proactive, self-directed and solution-oriented workstyle

•strong project management skills

Key requirements:

•Bachelor’s Degree (a certification in digital marketing is a plus)

•5+ years experience managing social media channels and writing digital copy in a B2B environment

•operate in a virtual environment with teams which span several geographies, time zones and cultures

•early-AM calls and very infrequent travel

•proficient with entire Microsoft Office suite, Twitter, LinkedIn 

•Sprout Social, WordPress and Photoshop experience are all preferred