Sono Bello is seeking a Marketing Manager, CRO & Website Experience to join our collaborative Marketing team. This role plays a pivotal part in the effectiveness of our overall brand and lead generation efforts. The CRO Manager will create and execute a CRO testing strategy to improve website and landing page conversion rates.

Essential Duties And Responsibilities

• Lead CRO efforts to optimize landing pages, user funnels and website experience to maximize conversation rates and improve customer acquisition efficiency.
• Be an advocate for creating and optimizing the website and landing pages (on both desktop and mobile) to best meet visitors’ needs per page.
• Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance of initiatives.
• Partner with the internal creative team and agencies to create new module tests, launch and share learnings weekly. Comfort with hands-on module-based design required.
• Set goals and KPIs for conversion rate optimization that help meet broader marketing team goals and initiatives on a per-channel partnership basis.
• Collaborate with other members of the Marketing Team, including content, creative, SEO and media, to identify new landing page opportunities.
• Partner with marketing insights, analytics, and research teams to build a deeper understanding of visitor behavior on our website.

Education And Experience Required

• Bachelor’s degree, or equivalent work experience.
• 3+ years' experience in CRO, Website Management, customer acquisition, and offer driving.
• 3+ years’ experience with digital marketing or performance marketing.
• 3+ years’ experience with direct-to-consumer conversion optimization.
• Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making.
• Experience optimizing UX for paid media initiatives including Meta, Google, YouTube and Earned
• Experience customizing and optimizing CRO on both mobile and desktop experiences.
• Experience creating and running consistent marketing programs that can be altered and rolled out per experience
• Familiarity with Unbounce, CrazyEgg, Wordpress, HubSpot, or similar tools are a plus.
• Expert collaborator and leader who thrives in cross-functional environments
• Fluency in English
• Demonstrated ability to model Company values.
• Willingness to take on new projects that are not covered in the job description.
• Regular and predictable attendance is an essential function of the job.

Work Environment 
The noise level in the work environment is usually quiet to moderate as compared to a private office with light traffic and computer printers. Hybrid work of 2-3 days in-office located in Kirkland, WA. 

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Professional development opportunities.
• Positive and collaborative work environment.

Compensation:
At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $67,000 - $83,000, depending on experience.

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