Job details

Description

The Associate Director position will be principally responsible for the development of strategy and tactical implementation of the Go-to-Market strategy and demand generation for MSD instruments into the Life Science Research market. The key objectives of this position are to develop and deliver the right message to appropriate customer segments for our suite of instruments using the appropriate sales and marketing channels globally to achieve revenue and growth rate goals. In addition, the Associate Director will work with the Vice President of Marketing and other members of MSD’s Marketing team to develop and deliver the Company’s long-term brand campaign. This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.

• Create and deploy impactful marketing campaigns that allow the company to meet their revenue goals
• Develop the right customer value proposition that is compelling to the different customer segments to drive  sales of existing instruments and accelerate the adoption of new instruments
• Understand how customers use MSD instruments and competitor products, what other products and technologies would be of importance to them, how they make decisions to choose one product over another and where they look for this information, and how these decisions can be influenced
• Choose the right channels to communicate with and engage with customers
• Create marketing collateral that is appropriate for the customer segment and needs
• Develop key indicators of marketing performance and effectiveness
• Monthly track and monitor key marketing metrics including, but not limited to, number of contacts/profiles generated, number of new accounts, and assay revenue
• Monitor and analyze ROI for marketing spend and adjust marketing tactics appropriately to maximize return
• Work cross-functionally to develop and deploy the MSD brand message and measure the effectiveness of this message and the Company’s awareness with different customer segments
• Understand different customer segments purchasing preferences and why they would choose MSD instruments and consumables over other company’s technologies and translate this information into impactful brand messaging that promotes MSD’s unique value to these customer segments
• Set baseline metrics and KPIs that measure MSD’s brand awareness over time

Specific duties may vary depending upon departmental requirements.

• Ph.D. in a scientific discipline required
•  MBA or Master’s of Science with additional years of experience considered
• Minimum 5 years in a similar role including solid experience developing marketing strategy and successfully implementing marketing plans
• Successful implementation of brand campaigns in the Life Science Research market preferred.

• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution
• Intensely customer focused with ability to translate voice of customer VOC insights into impactful marketing programs
• Demonstrate excellence in teamwork, commitment, planning and organization
• Excellent oral, written communication and interpersonal skills
• Ability to communicate frequently on marketing program effectiveness and solution planning to meet campaign and revenue targets.
• Proficiency in MS Office Suite
• A wide degree of creativity and latitude is expected including the ability to multi-task and work productively in a demanding research environment with changing priorities

This position requires the ability to communicate and exchange information, utilize equipment necessary to perform the job, and move about the office. Some travel required.

This position is performed in a standard office environment.

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