Position Summary:

The Brand Manager - Large Store plays a vital role in strengthening brand presence and driving sales. This position is responsible for creating impactful consumer promotions and designing visually appealing point-of-sale (POS) artwork for in-store displays to capture consumer attention effectively. The role emphasizes simplifying promotional messaging to ensure clarity and resonance with consumers. Additionally, the Brand Manager works closely with shopper marketing teams to coordinate and enhance overall promotional strategies, ensuring a cohesive approach. Collaboration with sales teams is essential to analyze market trends, refine strategies, and optimize product positioning to meet consumer demands and preferences.

Primary Responsibilities:

• Focus on strengthening brand visibility in convenience retail channels through strategic initiatives and promotions. Ensure that the brand’s image, messaging, and customer experience remain consistent across all touchpoints in the store, from displays to packaging and communication.
• Develop and implement consumer promotions, design appealing point-of-sale (POS) artwork for in-store displays, and simplify promotional messaging to ensure clarity and effectiveness in driving sales and increasing brand engagement.
• Work closely with shopper marketing teams to coordinate and optimize overall promotional strategies. Drive customer engagement and loyalty by creating loyalty programs, targeted offers, and special promotions to encourage repeat purchases, strengthen customer relationships and attract new consumers.
• Collaborate with sales teams to analyze market trends, refine strategies, and enhance overall promotion efforts. Analyze sales data and consumer behavior to assess the effectiveness of campaigns and promotions, adjusting strategies as needed to optimize results.

Job Specifications:

• Between 1-3 years of experience in Marketing and/or Sales
• Experience in Adobe Creative Suite, Microsoft Office
• Highly motivated self-starter with a strong sense of urgency

Base Pay Range: USD $84,000 - USD $112,000 (+)