Job purpose

The Brand Marketing Analyst Intern plays a crucial role in supporting the brand marketing team's efforts to enhance brand awareness, reputation, and customer engagement. This internship involves analyzing market trends, consumer behavior, and competitive landscapes to provide valuable insights. Interns may collaborate with cross-functional teams to develop marketing strategies, conduct market research, and measure the effectiveness of marketing campaigns.

Essential Functions and Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

1. Analyze the performance of marketing efforts across multiple channels including social media, digital marketing, paid search, etc.
2. Conduct a deep dive into the target furniture consumer and identify behaviors and needs that can inform the overall marketing strategy.
3. Triangulate and translate insights into tangible strategy recommendations that will be presented to FLS leadership at the conclusion of the internship.
4. Identify opportunities & strategies that will help the marketing team reach 2024 KPI goals.
5. Collaborate effectively with cross-functional teams including sales, merchandising, & other interns throughout the company
6. Rotate between the 4 marketing specialties (graphic design, content coordination, videography, and social media) to gain an understanding of different areas of marketing through job shadowing.
7. Other duties as assigned.
8. This is an onsite position. 

Required Education and Experience

1. Must be enrolled in a four-year college/university majoring in Marketing, Communications, Digital Marketing, Business Administration, Statistics, or related field.
2. Strong Excel skills for analytical work; proficient in all Microsoft Office programs
3. Team player who loves to learn new things
4. Excellent verbal and written communication skills
5. Strong organizational skills; ability to manage multiple projects at once

Working conditions

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers, and smartphones.

Physical requirements

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.