Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

Cricut is looking for a PR Coordinator who will be a strong addition to our Brand Marketing & Integrated Communications team. As the PR Coordinator, you will be responsible for supporting the PR program, which is designed to drive awareness and familiarity of the Cricut brand and its ecosystem of products. This role will report to the PR Manager and work with cross-functional marketing team members, including Product Marketing, Sales, and E-Commerce, as well as external media relations agencies.

Qualifications

The right person for this role should have:

• 1-3 years of product PR and corporate communications experience, including experience in an agency and with integrated marketing campaigns (be ready to provide examples)
• Knowledge of the media landscape (especially lifestyle and retail; business and tech trade is a plus) and experience with coverage monitoring and opportunities, as well as media moves
• A clear, successful track record of working with media contacts and securing placements
• Excellent writing and editing skills for the development of media materials, messaging, and blog content
• A pulse on current trends/pop cultural events and understanding of how to tie back to Cricut
• A general understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), influencer relations, and digital marketing, and how they support communications programs
• A general understanding and/or interest in securing and managing national and local broadcast segments, including talent sourcing & media training and crafting messaging
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
• Ability to collaborate with and influence diverse groups, including cross-functional peers and company leadership
• Understanding of media and analytics tools (i.e., MuckRack, Google Analytics, and Google Trends), and a keen ability to analyze and report KPIs to inform program improvements
• Experience working with MS Office, Airtable, and Google Suite
• Proven track record of program management, execution, and reporting
• Degree or relevant experience in communications, journalism, public relations, or marketing
• Willingness to travel for events as needed

BONUS:

• Experience developing and executing campaigns across international regions, including coordination of global partners and management of localized materials and messaging
• Experience with executive platform development

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.