About The Company
At Center Theatre Group, we believe theatre creates an extraordinary connection between artists and audiences. As one of the nation’s most influential non-profit theatre companies, we provide the broadest range of theatrical entertainment in the country at the Ahmanson Theatre, the Mark Taper Forum, and the Kirk Douglas Theatre. Whether it’s producing new work through our robust artistic development programs or engaging people of all ages and backgrounds across Los Angeles through our community and education programs, we put theatre at the center of it all.
Center Theatre Group commits to creating a safe space where the values of diversity, equity, access, and inclusion are rooted in all levels and aspects of our work. We aim to attract, nurture and retain staff in a supportive home where we can be our best selves. We celebrate our commonalities and embrace our differences in order to ensure that everyone has access to our work onstage, behind the scenes, and in the community.
Position Summary
The Account Sales Manager is responsible for a variety of outbound ticket sales initiatives for Center Theatre Group’s presentations at the Ahmanson Theatre and Mark Taper Forum at The Music Center in Downtown Los Angeles, and the Kirk Douglas Theatre in Culver City. This role will build a comprehensive and full-service strategy focused on volume sales opportunities including traditional group sales, businesses & corporations (“account partners”), travel and tourism, student groups, and hospitality and concierge. The Account Sales Manager will work with marketing and sales teams to advertise, promote, and execute sales plans. The Account Sales Manager will identify sales trends and opportunities, spend significant time networking and developing clientele, and cultivating long-term group sales relationships. There will be specific sales goals and expectations.
Primary Responsibilities
- Develop a comprehensive and full-service traditional group sales program.
- Lead strategic growth for the account sales program by researching and developing relationships with corporate partners.
- Identify opportunities to enhance visibility for group and account sales among traditional marketing efforts; collaborate with marketing team to implement groups advertising
- Identify and develop relationships in the travel and tourism sector, working with tour operators, conference and convention organizers, and hotel partners; expand hotel concierge engagement strategy.
- Work with Director of Marketing and Director of Institutional Advancement to facilitate sales strategies for the board of directors through networking events, social gatherings, and marketing collateral.
- Identify, prioritize, and target appropriate sales leads; utilize customer relationship management (CRM) and ticketing systems for optimal sales performance and departmental growth.
- Engage in significant out-of-office networking and sales activity designed to establish and maximize relationships with key targets (33% of time); represent Center Theatre Group at association luncheons, networking events, and sales meetings.
- Establish criteria for recognizing, rewarding, and incentivizing high-volume clientele; implement loyalty programs as appropriate.
- Project manage creation and coordination of necessary group sales materials including promotion codes, dedicated webpages, collateral, client gifts, etc.
- Work closely with two Group Services Sales Associates (reporting to the Audience Services department) to manage reservations, holds, seating, pricing, and order fulfillment.
- Identify under-developed sales opportunities and develop service mechanisms for maximizing potential.
- Work with other Music Center constituents (i.e. Levy, the campus concessionaire) to broaden and enhance product offerings and provide concierge event planning services.
- Work with Education & Community Partnerships staff to facilitate student groups and other.
- Work closely with Senior Manager, Audience Development and Marketing Events to develop sales strategies that align with audience development efforts and marketing initiatives for local restaurants, nonprofit and retail partners, and events.
- Develop and manage group sales budget ensuring fiscal efficiency and responsibility.
- Create, manage, and staff group sales events at the theatre (i.e. pre-show receptions, post-show talkbacks), with support from the marketing team as necessary. Greet group and account partner clients at the theatre as part of a holistic engagement strategy.
- Assist with the management and development of departmental interns.
- Demonstrate an ongoing commitment to our equity, diversity, inclusion and access initiatives and an ongoing commitment to an anti-racist culture and environment at CTG
- Other duties as assigned
Center Theatre Group provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.
Qualifications
- The Account Sales Manager must have a proven track record of at least 5 years of sales experience in an entertainment, attractions, or travel & tourism setting.
- Entrepreneurial, outgoing, and personable, with a natural ability to network and build meaningful relationships.
- Experience working in the business-to-business sales environment.
- Functional knowledge of event ticketing and hands-on experience with ticketing systems; Tessitura preferred.
- Experience project managing within a sales environment.
- Demonstrated history of exceeding sales goals and quotas.
- Professional and positive demeanor and comfort communicating effectively in person, on the phone, and by email.
- Experience in supporting strategic partnerships and audience development programs.
- Demonstrated experience maintaining relationships with diverse audiences.
- Ability to work and collaborate with folks from many backgrounds and cultural experiences.
Minimum Requirements
- Ability to sit, type and work at a computer for extended periods of time.
- Ability to lift, carry up to 30lbs.
- Willingness and ability to work 40 hours per week. Flexibility to work overtime as needed.
All employees are required to pass a background check.
CTG cares deeply about employees' health and safety. We strongly recommend that all employees remain current with COVID-19 vaccines and boosters.
Compensation
CTG offers a comprehensive compensation and benefits package including retirement plan options, escalating paid vacation, sick, personal days and holidays, and health benefits including medical, dental, vision, life and long-term disability insurance, flexible spending accounts and employee assistance program.
How To Apply
Tell us why you are the ideal person for this job.
Please send your resume and cover letter along with salary desired to Marketingjobs@ctgla.org. Please be sure to include the position title in the subject line of the email. Due to the heavy volume of resumes received, emails that do not include the job title in the subject line of the email may not be considered. In the cover letter, please indicate how you became aware of this position, e.g., name of website, current employee, other source.
No phone calls please. We will contact qualified individuals to set up interviews.
Center Theatre Group is an equal opportunity employer and does not discriminate against any applicant on the basis of race, religion, sex, sexual orientation, gender identity, marital status, color, ancestry, disability, age, national origin, pregnancy, veteran/military status, genetic information or any other basis prohibited by law. CTG will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance. We support, promote and embrace a diverse workforce.