JOB SUMMARY:

Reporting to the Marketing Service Manager, this role is responsible for the planning, execution, and management of marketing events and promotional activities for the organization. This role requires a creative, detail-oriented, and highly organized individual who can successfully collaborate with cross-functional teams to drive brand visibility, customer engagement, and business growth through events and campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create and coordinate the production of marketing materials such as brochures, flyers, banners, and promotional merchandise for events.
• Under the direction of the Marketing Manager, develop and implement marketing strategies to promote events and drive attendance.
• Utilize digital marketing channels, email marketing, social media, and press releases to raise awareness and generate interest.
• Prepare and manage budgets for marketing events, ensuring cost-effective planning and resource allocation.
• Collect and analyze event data, feedback, and performance metrics to evaluate the success of marketing events.
• Prepare post-event reports with insights and recommendations for future improvements.
• Work closely with cross-functional teams, including marketing, sales, design, and content, to ensure seamless event execution and alignment with overall marketing strategies.
• Manage relationships with event vendors, sponsors, and partners, ensuring deliverables are met and expectations are exceeded.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Experience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events
• Knowledge of digital marketing and social media platforms.
• Ability to work independently, handle multiple projects simultaneously, and meet deadlines.
• Proficiency in using event management software and marketing tools.
• Excellent organizational, project management, and time management skills
• Ability to remain calm under pressure and maintain a customer-service mindset

EDUCATION AND EXPEREINCE:

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years’ experience working in graphic design, sales, marketing, and communications
• Proven experience in event planning and coordination, preferably in a marketing or promotional capacity.
• Budget management experience is a plus.

WE VALUE

• Flexibility to work evenings and weekends when required for events.
• Ability to anticipate and understand customer needs and provide guidance;
• Strong project management skills. Exposure to difficult or complex projects a plus;
• Effective communication and ability to communicate complex compensation details in a clear manner;
• Working in a collaborative team and balancing the needs of individual stakeholders while delivering corporate objectives.

Blue Bird’s winning culture is fueled by our ability to respect, encourage, celebrate and embrace the unique perspectives of all of our employees.  We are proud to be an Equal Opportunity and Affirmative Action employer who is committed to providing all of our employees with a work environment free of discrimination or harassment.  We base our employment decisions on business needs, job requirements and individual qualifications, without regard to race, color, national, social or ethnic origin, religion, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.