Job Summary:
An Integrated Marketing Communication (IMC) Manager is responsible for developing, executing, and overseeing comprehensive marketing and communications strategies that unify messaging across all channels—digital, print, PR, and trade. The goal is to enhance brand awareness, drive engagement, and support business growth by ensuring that all communications are consistent, compelling, and aligned with organizational objectives.
Acting as both a brand guardian and a creative catalyst, the Integrated Marketing Communications Manager collaborates closely with cross-functional teams to craft consumer-specific content that motivates action and reinforces our brand promise. The role is responsible for shaping and protecting the narrative for established brands while launching new product lines with bold ideas, teamwork, and accountability. Leveraging expertise in PR, media relations, trade publishing, and digital storytelling, including the use of AI and emerging technologies, this leader ensures our communications are innovative, data-driven, and aligned with company objectives.
Operating within the Entrepreneurial Operating System (EOS) framework, the Integrated Marketing Communications Manager drives measurable results, fosters a culture of collaboration and growth, and ensures our messaging remains at the forefront of industry standards and audience expectations.
Compensation & BenefitsEstimated annual base salary range: $105,000 – $125,000, plus eligibility for performance-based bonus compensation.